Did you know that in 2019 the average consumption of packaging waste in Germany per capita was 227.55 kilograms per year? This was announced by the Federal Environment Agency at the end of 2021. An incomprehensibly high amount that must be significantly reduced for the sake of the environment. And we are talking about statistics that were collected before the Corona pandemic. Besides, everyone probably knows how much waste is produced just by using a rapid test.
But fortunately, the trend is moving more and more towards environmentally friendly outer packaging. Perhaps you have noticed this too? In shops, especially in drugstores, simple product packaging is being used more and more often. Packaging made of wood fibre, recycled paper or the like. An insane contrast to the otherwise colourful sales packaging we were used to. In addition, the trend can be seen that the packaging is also becoming smaller and smaller. Both phenomena can be attributed to environmental protection, among other things. Packaging made of a single material, for example, is much easier to recycle than composite materials. On the other hand, material can be saved by reducing the size of the packaging. Smaller packaging = less waste.
But where to put all the information? What is the product made of? How do I use it? What do I have to pay attention to? All this information still has to be applied to the product somehow.
One solution would be labels. But these are often difficult to recycle and so we end up producing more waste than would have been necessary. It would be much more efficient if the outer packaging could be printed directly. And that really isn’t witchcraft. With high-resolution labelling systems, detailed imprints can be made easily. An additional label becomes superfluous. Everything can be printed directly on the outer packaging, if not on the product itself.
And what if there is still not enough space? Even that is no problem. Because thanks to printed QR or barcodes, you can easily open the doors to further information for the consumer. Possibly even more information than on previously used conventional packaging.
But printing with ink really can’t be environmentally friendly, can it? Yes, it can. Because in addition to conventional inks, we also offer mineral oil-free formulations. This protects the environment even more. In addition, our labelling systems are so optimised for consumption that only the smallest quantities are needed for printing. This not only protects the environment, but also your wallet. You can therefore label your products with all the necessary information in high resolution with a clear conscience.
